Having grown up in major cities like Sydney, Hong Kong, London and Los Angeles, Alex has cultivated a distinctive, multicultural approach to filmmaking.
As a young skateboarder, Alex was inspired by the works of directors like Spike Jonze and Michel Gondry and got his start creating skate videos, short comedy sketches and music videos for friend’s bands. What emerged was a quirky, eclectic style of dry European humour meets offbeat Americana that has proven to be a perfect fit for clients like Red Bull, Adidas, MTV, Vogue and more.
This style is best highlighted in his web series “How To Ride Bitch”, which became a viral sensation, garnering shouts of approval from Highsnobiety, Vimeo, GQ, Director’s Notes and more. The series has earned over 3 million hits, and sparked both the industry and the viewing public’s hunger for more of Alex’s unique voice