Barneys + Lexus: Arctic Chase - We Are Prism
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Welcome to the future on ice.

Prism created Arctic Chase for Barneys’ 2015 holiday window. Arctic Chase mixes classic anime, CG, and glitch into an insane race through an arctic world. Daredevil penguins, Low G racers with anger management issues, monster race announcers, robot submarine captains, cyborg Yeti – and more – crowd into a wild race that threads through futuristic cities, ice caverns, and under the frozen sea.

Less a coherent story and more a lost trailer for some forgotten series, Arctic Chase is our scrambled love letter to classic racing anime. We were lucky to collaborate with Gary Gerding, who built an amazing translucent slot car track on which 3D prints of our three crystal-embellished heroes race each other.

Barneys was a great partner: Creative Director Dennis Freedman and VP of Windows and Exteriors Matthew Mazzucca were incredible, supportive champions of the project.

Category
Elliot Blanchard
Tags
Animation, Experience